MEET BEautini's Founder

As the Founder and CEO of Beautini, Brittany Lo has always seen the power that beauty has to empower women from the inside out. Prior to starting Beautini, Brittany had a career in marketing working for brands including L'OREAL USA, Redken 5th Ave, and Sony Music Entertainment. With her B.S. degree from Babson College, Brittany fused her business and beauty expertise to develop the unique concept of making makeovers fun. Today, Beautini does just that by providing women with beauty services and bubbly so they can sip and enjoy themselves, making for the ultimate beauty experience. Beautini has since received numerous awards including The Knot 2017 Best of Weddings Vendor, Wedding Wire Couple’s Choice Award, and the 2016 Weddi Award for “Most Effective Branding.”

Brittany currently operates Beautini's Headquarters out of Manhattan and is a beauty contributor for The Knot. 

When Brittany is not with her Beautini stylists, she can be found teaching brand marketing workshops, speaking at different universities, and at Sephora discovering the latest beauty products.


Our highly talented team provides makeovers that are high quality and fun, allowing clients to feel relaxed and beautiful. Each of our fabulous stylists and artists are carefully selected through our application process to ensure top quality. Beautini strives to ensure that our company is as fun to work for as it is to receive our services!


Beautini is a company that is founded by women for women. From our clients to our stylists, we strive to empower in all different ways. We believe that when we treat our staff well that it ultimately trickles down to our clients and makes Beautini a better company. It is Brittany's priority to take care of her team and to go above and beyond for her clients. Brittany built this company on the basis that she wanted to provide stylists with better opportunities and clients with better beauty services. Beautini works with handfuls of non-profit organizations to provide in-kind services.